Marketing a startup is one of the biggest struggles for any entrepreneur. You need to increase sales and grow your customer base, but effective advertising is expensive. While the internet provides significant opportunities for low-cost and no-cost marketing, many business owners overlook the value in establishing an in-house public relations system.
What is Public...
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Using Public Relations to Market Your Business Startup
The Pros and Cons of Using the Big Job Boards When Looking for Accounting & Finance Jobs
Pros
Generalist job boards are a great place to begin the job search for a new job in accounting. Although they do cater for all industries, you do have the facility to search solely within accountancy. They provide many opportunities from a broad range of recruitment agencies and direct clients and allow you to compare...
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Using Loyalty Programs to Grow Your Business Online
This is the first in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Mark Goldstein, CEO of Loyalty Lab (a company that implements loyalty programs for merchants), and Gary Korotzer, CMO of Red Envelope (a company...
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